Tuesday, February 13, 2007

How to write a document that sells.

1. A short introduction.

2. Explain current situation -> problems and challenges that users/customers are faced with but do not realize they are really up against them. In other words, you have to find/create needs for them!

3. Offer various solutions that are available.

4. In the end, give your solution that beats all others.

A good example : http://www.lustre.org/docs/selecting-a-cfs.pdf

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